Who we are

At Nysaa, we are more than just a beauty omni-channel company, We're a dynamic fusion of trends, technology, and timeless beauty. Born from a powerful collaboration between Nykaa and Apparel Group, we're here to redefine beauty standards in the GCC region.

Our Essence: GenZ Boldness with an Arabic Focus

Nysaa is not just a beauty destination it's a celebration of the bold and the beautiful. Our brand is anchored in the spirit of Generation Z – a generation that thrives on self-expression, inclusivity, and fearlessness.

Arabic First, Always

Embracing the rich cultural tapestry of the GCC, we are committed to being Arabic-first. From product curation to user experience, our focus is on ensuring that every element reflects the beauty and diversity of the region.

Curated Selection of International Brands

Discover a world of beauty with Nysaa as we bring you an exclusive selection of international brands. From skincare to makeup, our curated collection is a testament to our commitment to offering the best in global beauty trends. We believe in giving you access to products that empower you to express your unique beauty.

Join us on this exciting journey as we redefine beauty standards, celebrate diversity, & empower every individual to feel confident in their own skin. At Nysaa, beauty knows no boundaries.

Many Shades of beauty

Connected Playground

Commitment

Bold

Chic

Multinational

About Nykaa

Nykaa is a leading beauty and wellness platform in India, offering an extensive range of skincare, makeup, haircare, fragrances, and wellness products to customers nationwide. Launched in 2012 byFalguni Nayar, Nykaa has quickly become a one-stop destination for beauty enthusiasts, providing a curated selection of high-quality products from both renowned and emerging brands. Committed to innovation and customer satisfaction, Nykaa continues to redefine the beauty retail landscape, offering customers a seamless shopping experience and access to the latest trends in beauty and wellness.

About Apparel Group

Apparel Group is a dynamic and diverse retail conglomerate headquartered in Dubai, United ArabEmirates, with a significant presence across the Middle East, North Africa, and the Indian subcontinent. Established in 1999, the group operates a portfolio of leading fashion and lifestyle brands, spanning various segments including apparel, footwear, accessories, and beauty. The group caters to millions of customers through its 85+ brands across 2,100+ stores in more than 14 countries while employing over 20,000 multicultural staff.